Building experiences that move the business needle.
12 years leading UX across e-commerce, SaaS, and real estate. I work at the intersection of design, data, and conversion strategy to deliver outcomes that show up in revenue, not just research decks.
Shopify Migration and Full Site Redesign
Post-acquisition platform consolidation across three brands. Led UX strategy, vendor coordination, and a phased 12-month launch that reduced annual spend by $1M and delivered measurable CVR gains from day one.
Google Shopping Mini PDP
Redesigned the Google Shopping landing experience as a hybrid Mini PDP. A 186K-visitor A/B test confirmed a 34% bounce reduction and 16.5% increase in page views per session.
34% bounce rate reduction View Case Study
View In Room AR
Pioneered AR visualization on Rugs USA. Selected Roomvo, built the Salsify to Boomi data pipeline, and launched across two brands. AR sessions generate $20.5M in trailing revenue.
5.8x conversion multiplier View Case Study