Director of User Experience
Strategic UX leader leveraging data science and emerging tech to optimize conversion and drive platform innovation.
28%
CVR Increase
Shopify Migration
5.8x
Conversion Rate
AR Tool Adoption
$1M+
Annual Savings
Tech Consolidation
Shopify Migration & Full Site Redesign
Led post-acquisition tech consolidation, migrating two brands to Shopify and saving $1M+ annually while improving conversion by 28%.
annieselke.com
annieselke.com
BEFORE
AFTER
Google Shopping Mini PDP
Built Mini PDP with product recommendations for Google Shopping traffic, reducing bounce rate by 34% by eliminating redundant browsing.
View In Room AR Tool
Integrated Roomvo AR visualization tool, achieving 5.8x conversion rate for users who engage with the room preview feature.
Shopify Migration & Full Site Redesign
Led post-acquisition tech consolidation, migrating two brands to Shopify and saving $1M+ annually while improving conversion by 28%.
rugsusa.com
annieselke.com